Our story began with like-minded individuals, and a desire to create a new kind of retail experience in Indonesia.
We began in 2005 with the opening of the original "707" store in Kemang, Jakarta, providing a unique mix of rare and interesting brands sourced from around the globe.
In our first year of operation we were already honoured to have our products featured hundreds of times in various publications, be chosen as a Jakarta Icon by Harper's Bazaar, win multiple retailer of the year awards, and have our store used for photo and video shoots.
Since then we have continued to grow and develop, building a following and reputation along the way.
Our latest flagship store continues our evolution as we work hard to please and excite new generations of clients.