The story of Ksubi starts with Aussie surfers and musicians Dan Single, George Gorrow, Paul Wilson, Oscar Wright, and Gareth Moody, and their hunt for the perfect pair of jeans. Founded in 1999, Ksubi is undeniably one of the most coveted Australian fashion labels in the world. Having built a significant presence and cult following globally, the brand has been seen on every A-list celebrity with attitude.
Shedding its adolescent image to become an established label with a distinct identity, Ksubi has evolved into one of the most respected Australian fashion brands of today. Renowned for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends and chooses instead to set its own agenda. Progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic.