It all started in the Swiss alps.

Retired athlete, Olivier Bernard and his friends, Caspar Coppetti and David Allemann, came up with the idea of creating a running shoe with a totally new feel.
From that, the experience of “running on clouds” was born from the creation of CloudTec, a cushioning technology by On that delivers soft landings and explosive take-offs.
After their success in the running category, they continued creating shoes for the lifestyle and outdoors.

Today, On has been welcomed into the hearts of 7 million people in over 50 countries. And there is still much more to come.