Placyf is an independent lifestyle brand based in Jakarta, Indonesia. The idea was initiated by R. Alamsyah and Andre Arnoldus back in 2017 as a side project for them to channel their creative ideas with complete freedom and anonymity. As a brand, Placyf aim to provide daily wear and lifestyle products suited for individuals who lives in today’s intricate environment. Their work is mostly inspired by personal experience, nonconformist mindset, and various counter culture references of literature, art, design, music, films, and style.
The brand it self is more than something tangible, it is more of a persona that has become something rare in the world today. It was never intended to vindicate certain idealism to anyone, rather, evoke opportunities for the community to question a million and more things as a fully conscious individuals with a humble and laid-back approach.