About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds.

Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high performance running, outdoor, and all-day activities.

Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design and ground-breaking strides in sportswear’s circular economy have attracted a fast-growing global fanbase — inspiring humans to explore, discover and dream on.