Launched in the blossoming spring of 2016, HARU in Japanese translates to ‘born in Spring’ as well as ‘sun’. HARU also has another meaning in Korean, which is ‘one day’ - it represents our vision to be the companion in your life; day by day, every single day. HARU is a lifestyle brand, defining clarity of vision beyond the borders of fashion and casual daily living. The simplicity and functionality of Japanese aesthetics highly inspire the final brand concept. We aim to bring back the definition of fashion as a natural outlet of self-expression; as lifestyle at the most personal level. Our functional and breathable line is a staple in any wardrobe. Live casually with us and you will see that effortless look is so simple, and we are here to stay.

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