To celebrate the launch of a collaboration between Dominate and 707 for an exclusive collection, an event was held at 707 Store Pondok Indah Mall 2. The released collection is Dominate A/W 19 “We A Rockers” Exclusive Collection for 707. This collection is only available exclusively at 707 Store Pondok Indah Mall 2.
The event started at 6 PM and the music starts to play, provided by Bergas who gets his fingers on the DJ deck to play his selection of reggae records. Approximately 150 people consisting of 707 and Dominate’s friends and family came to 707 Store to celebrate the collection’s launch. The attendees can buy the collection or bring their own garment to be screen-printed on location by Dominate’s Guerilla Retail Experience, in which the response was amazing and the queue was long.
After a short speech about the collection by Dominate and 707 representatives, Kodim Inna Riddim consisting of Merdi & Aat take over the DJ deck and together with Dimaz Asp a.k.a Deejay Gantung as MC who provided various shouts and chants liven up the atmosphere, and the dance floor was packed with attendees who get their bodies dancing while enjoying the vibes, ambiences, beers, and some nice dub and reggae music.